My Account/Order Status
(Your shopping cart is empty)
Church of the Brethren
Copyright & Permissons
Join our mailing list!
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
List Price: $27.95
Usually Ships in 24 Hours
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiencesí values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.
Surprising Insights from the Unchurched and Proven Ways to Reach Them
Deep & Wide
Evangelism Outside the Box
Live Sent: You Are a Letter
Bearing Fruit: Ministry with Real Results
Share your knowledge of this product with other customers...
Be the first to write a review
Browse for more products in the same category as this item:
Send Us Feedback
Copyright © 2007 www.brethrenpress.com. All Rights Reserved.